Before you spend another dollar on ads, let's see what's actually happening between a click and a checkout.
Same approach we use for every e-commerce client — checkout friction, product page conversion, and where traffic is landing.
Where buyers drop off before they pay.
Whether your pages actually convert the traffic you're sending them.
Load time killing conversions before anyone reads a word.
Whether the page matches what the ad promised.
Abandoned cart, post-purchase — running or missing entirely.
Whether you can actually trust the numbers you're looking at.